The journal.
The cap, the category, the colorways. The longer version of the thinking behind Aura, written down so it lasts longer than a feed.
Why we put the magnet in the cap, and nowhere else.
Every other MagSafe bottle puts the magnet in the wrong place. Here's the design conviction behind ours: at eye level, in the cap.
The prototype that leaked, and what we changed.
Six of the first eighteen caps leaked. The teardown, the fix, and why we didn't ship until version eighteen.
Sage just landed. This is what it looks like in person.
Color reveals as they come off the line, and how we pick what unlocks next.