A note from our founder
A small habit.
A bigger idea.
I started Aura at 17 with a simple belief: the things we use every day should fit into our lives, bringing function and style together.
Read my story
For me, hydration was personal.
I was born premature and grew up navigating different health issues. That made me aware, from a young age, of how much everyday habits could affect how I felt. Hydration was one of them. When I wasn’t drinking enough water, I often felt worse, and managing my health could feel harder.
But knowing something matters doesn’t always make it easy to remember. Between school, extracurriculars, projects, work, and everything I wanted to accomplish, drinking water was surprisingly easy to put last.
I began paying closer attention to how hydration fit into my day. Most bottles felt purely functional. I wanted something designed around the way my generation studies, works, creates, travels, and stays connected.
“I wanted hydration to feel like a natural part of everyday life.”
That idea became Aura.
I set out to bring thoughtful functionality and considered design together in something people would want to carry, use, and keep close throughout the day.
I started building Aura at 17. Today, I’m continuing to grow the company while attending Claremont McKenna College. Building a brand alongside college has become part of the story: learning, experimenting, making mistakes, and turning an idea I had as a teenager into something real.
This is only the beginning.
Aura is still in its first chapter. My goal is to build a brand that grows alongside the people who use it, making everyday wellness feel a little more natural.
Thank you for being part of it.
— Aura’s founder
In the press
The Los Angeles Tribune
March 8, 2026
Top 10 Women CEOs
to Look Out For in 2026
Aura founder Alyssa Doan is featured in The Los Angeles Tribune’s 2026 list. The profile explores her work across education, media, and consumer products, including AcademiConnect, Parenting Untapped, and Aura.
Read the featureClean water.
A shared purpose.
Hydration is part of our everyday story. Access to clean water is part of a much bigger one. We’ve chosen to support charity: water, a nonprofit working to bring clean and safe drinking water to people around the world.
Explore their work, learn about the communities they serve, and see how you can get involved.
Made for your everyday.
Explore Aura bottles